LinkedIn Video

Investing in short-form video as a top company initiative.

Overview

Because short-form video is such an engaging format and powerful way to share information, LinkedIn introduced a video tab in the bottom global navigation (similar to IG Reels and TikTok). Balancing speed and quality, I led the end to end designs for a fast-moving, top company initiative.

Impact

Video creation and watch time have grown significantly since we first kicked off this effort. My work was featured in TechCrunch, Axios, and TechRadar.

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